There's No Place for Subjectivity When It Comes to Scents

“Don’t yuck other people’s yums.” You may have heard this common expression when you tried a new food you thought tasted horrible, but someone else raved about. Whether it’s a favorite soft drink or ice cream flavor, taste is subjective and shaped by unique personal preferences and experiences.

The human sense of smell is no exception. Just like the sense of taste, smell is largely formed by a person’s experiences and memories. But what if that subjectivity and personal bias could be removed? At Aryballe, we are committed to transforming how businesses use odor data to drive new insights by taking the subjectivity out of the equation. Odor plays a critical role in informing business decisions. Whether it’s the citrus smell of your disinfectant wipes or the distinctive “new car smell” you’ve come to expect after purchasing a new vehicle, smell shapes consumer preferences and, ultimately, brand loyalty.

Traditionally, businesses have relied on human panels as the best-known method to determine olfactive quality. However, human panels are often expensive, involve significant coordination, and are regarded as fairly subjective. Digital olfaction delivers more transparent and traceable results as it classifies odor data in a way that is less expensive, objective and repeatable. Digital olfaction mimics how our brains identify and differentiate between odors, enabling companies to assess a critical aspect of their product that greatly influences the consumer experience.

With NeOse Advance and Aryballe Suite, businesses can leverage odor data more reliably and consistently than ever before and across a range of new markets, such as food manufacturing, personal care and home care products. Learn more about how digital olfaction works and how the technology can have a positive impact on your business.