One of the most engaging sessions from our inaugural Digital Olfaction Summit was the panel discussion moderated by Daniel Whitenack with panelists Mary Fisher Mullins from Cox Automotive and Aryballe’s Chief Software Officer Yanis Caritu highlighting the evolving role of artificial intelligence (AI) in digital transformation.
With the adoption of artificial intelligence technology on the rise, Daniel, Mary and Yanis discussed the implementation of these new technologies, specifically digital olfaction, and how they are transforming companies as a whole. They also discussed how this major shift is impacting well-established organizations to remain competitive in the landscape. Here are a few key takeaways from this insightful panel:
The importance of being open-minded when embracing AI
While the latest AI innovations are revolutionizing our everyday technology, they can also be a source of disappointment for the leaders in this space. Whether it’s dealing with roadblocks, failed projects, or unexpected discoveries, Mary emphasized that having an open mindset will allow those to approach the situation differently and see the importance of learning something new in the process of digital transformation, whether it be good or bad.
Having the right expertise in place
Yanis reiterated Mary’s notions by describing some frustrations surrounding AI early in Aryballe’s years. He explained that his team embraced these challenges by hiring more experts in digital processing to help find better technological solutions. By growing the team with data scientists, and also people with a background in physics, chemistry and signal processing, Aryballe extended their capabilities in AI and machine learning (ML), allowing them to disseminate the technology easier.
Tech issues can be solved, but teaching users to adapt to these changes is key
To roll out advanced technologies, the end user needs to understand and feel comfortable adapting to these changes. Changing someone’s perception of new digital tools can be difficult as it’s often received differently from person to person. Mary echoes this thought by explaining that the human factor is the biggest challenge in terms of the adoption of AI or augmented technology. Delivering easy-to-understand outputs and tools is key to setting standards and creating value across organizations.
A big thank you to Daniel Whitenack at Practical AI for moderating our panel. To hear more from our panelists and the latest in AI’s capabilities in the fragrance and automotive industries, tune into Practical AI’s latest podcast episode. To hear more on the Digital Olfaction Summit, please visit our website for recordings of on-demand speaker presentations.