Its first product, the NeOse Pro™, launched at CES 2018, delivers this unique olfaction technology in an easy-to-use, handheld unit.
The electric vehicle (EV) market is predicted to reach $570 billion by 2025, with Volkswagen alone saying it will spend $40 billion on EVs and self-driving technology by 2022. The fact is, consumers are demanding greener vehicles due to the increasing recognition of the effects of global warming, and automakers are paying attention.
Affordability is key
The cost of car ownership is rising. Not only do cars require regular maintenance and insurance fees, but oil prices are rising. Yet, cars sit unused 95 percent of the time. But consumer sentiment continues to shift, and more and more people are becoming ready for shared vehicles –and shared cost. While it’s a much smaller market than EVs and self-driving vehicles, car sharing is still expected to hit $11 billion by 2024, with each shared vehicle having approximately 100 unique drivers by next year
Safety is not only expected, it’s demanded
Protection in vehicles has gone from seat belts to eliminate injury in an accident, to working to prevent accidents altogether with the introduction of things like anti-lock braking systems (ABS). Today, we’re seeing efforts to start even earlier in the process, and predict user behavior. Audi introduced active lane assist, which observes the road ahead and helps the driver to stay in perfect control. And of course, the goal of any autonomous vehicle is to estimate driver intentionandalso have a good readout of the whole environment in which the vehicle is moving.
While autonomous vehicles (AV) are certainly one of the main shifts taking place in the automotive industry today, with market size expected to grow to $550 billion by 2026 –10x
its market size today –AVs will still be limited to specific areas, especially as the question of liability continues to get solved. However, a dream just a few years back is now reality, and automotive players are taking note
The Internet of Cars
Each of these trends has drastically changed the structure of the automotive industry itself, and a new era, what we call the Internet of Cars, is upon us. In addition to the trends listed above, we are seeing greater connectivity and the introduction of sensors inside vehicles, spurred by the promise of 5G.
But amidst all this connectivity, one thing is missing –digital olfaction. 5G and the increasing web of sensors offers the potential to enhance driver comfortand safety, especially when it comes to smell. Just think, what if you could sense a change in body odor and automatically adjust the temperature inside the car? Or in line with consumer safety demand, identify when a car needs to be taken in for maintenance, or might have a fuel leak? Integrated digital olfaction sensors would allow automotive providers to remotely access data inside vehicles in real time and better understand the events impacting not only the smell of a car, but the comfort level of the driver and passengers
Stay tuned for our next blog post as we dive deeper into the specific use cases for digital olfaction in mobility, and how it will further improve the rider experience.
RIDE AND CAR
Discover how consumer expectations are evolving around the vehicle experience and how digital olfaction fits in.
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