AUTOMOTIVE
INDUSTRY
Digital olfaction enables the automotive industry to take advantage of tangible odor data for material and vehicle standardization and set clear-cut criteria for fleet services.
DIGITAL OLFACTION
CAN BE USED FOR
RIDE AND CAR
SHARING TRENDS
Discover how consumer expectations are evolving around the vehicle experience and how digital olfaction fits in.
Automotive Material
Characterization
Digital olfaction allows material providers and OEMs to set objective metrics for acceptable olfactive characteristics—from plastics to leather to vehicles off-the-line.
- Consistent, objective evaluation of interior materials
- Simple odor intensity comparisons to aid in approval of olfactive test standards (SAE, VDA, and ISO, etc.)
- Allows modification of odor acceptability based on geographic consumer preferences
Fleet
Maintenance Optimization
Digital olfaction provides fleet services—from rental to rideshare to corporate—the ability to attach objective odor validation to service contracts.
- Fast evaluation of vehicle odor intensity to ensure it meets with customer expectations
- Ability to evaluate odors based on human perception threshold
- Detection of malodors during intake process to enable proper cleaning
Ensuring Positive
Rider Experiences
Digital olfaction provides objective odor monitoring that can alert central fleet management when ride sharing asset requires service due to odors in the car before a poor customer experience occurs.
- Detect driver behavior that violates agreements (ex. Smoking, pets, etc.)
- Enable enforcement of clean car policies for ridesharing companies with quantifiable cabin odor data
- Provide human perception scores in autonomous fleets
DOAC
Collaborating with Leaders in Automotive
The Digital Olfaction Automotive Consortium brings together key players across the automotive industry to address industry trends attributed to new mobility services and the evolution of self-driving cars.
USE CASES
Automotive Cabin Odors
Cabin air quality continues to be a core focus in the automotive and mobility space—whether for shared or personal vehicles. In the case of shared car services (i.e. rentals, rideshare or carshare), ensuring a “clean” cabin speaks to the customer experience and ultimately overall brand trust. This is especially important as the shared mobility market becomes more crowded.
OUR BLOG
How Digital Olfaction Can Create The Perfect “New Car Smell” For Every Driver
The now-mainstream technologies of image and sound recognition have given computers eyes and ears, but how close are robots…
Developing Standards for Odor Sensors and Data
It shouldn’t be surprising that what smells pleasing to one person has the opposite effect on someone else.
The use of Human Panels for Odor Analysis
Odors are complicated and deciding what is “OK” or “Not OK” and what “ideal” is differs across regions and cultures. Although it’s often easy to standardize the evaluation of tactile and visual attributes of a product, odor evaluation remains difficult to standardize.
A NEED IN
AUTOMOTIVE
We are working with leaders across the automotive value chain to solve for a range of challenges and opportunities. If you would like more information about our digital olfaction technology and how it can help your organization, please contact us.